Page 15 - Advanced Transformational Leadership Programme - 128 Hours Blended Learning Module info

And Laudon and Laudon when analysing structured and unstructured decisions or Edward Tufte (MIT) on patterns of data used to identify weak signals for strategic decisions contrasting this with traditional statistical methods used to identify trends, for example, pie charts, histograms, run and controls charts.
Some of the methods evaluated could include:
- Questionnaires
- Surveys
- Focus groups
- Marketing campaigns
- Environmental scanning
- Desk top research
Newell and Smith is useful on how management information can be used for: - Business intelligence
- The design challenge
- The strategic information challenge
- Choice
And Marchand’s three levels of decision making: - Operational
- Competitive
- Strategic
Used for:
 Command and control
 Improvement
 Opportunities for synergy
 Environmental opportunities
Version: 1.0
Created: 23rd January 2017
BECKETT MCINROY CONSULTANCY
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