Page 35 - Advanced Transformational Leadership Programme - 128 Hours Blended Learning Module info

This will culminate in assessing the methods for securing stakeholder support for project implementation and operations then explaining the evaluation process to measure project performance to meet strategic objectives.
You could, in this section, test how well aligned the aims and objectives are to the organisation’s vision and mission and to SMART principles, and check whether they are quantitative or qualitative, short or long term, financial (strategic from the shareholder’s perspective) or strategic from a customer/marketing perspective, before auditing progress towards their achievement.
The use of stakeholder analysis tools (e.g. Mendelow’s power and interest matrix) and theory (e.g.: Johnson, Whittington and Scholes), level of power and influences that stakeholders have and evaluate each stakeholder’s expectations and level of influence in turn, identifying any areas of conflict.
Understanding strategic planning is key to developing the required strategic direction. Clear strategic aims need to be in place so that strategic options can be made. In formulating a range of environmental-based and resource- based options as this will convey understanding and critical thinking. Johnson, Whittington and Scholes discuss intended strategy versus emergent strategy development and this theory can enable organisations to determine their options available. Lynch makes further comparisons of alternative strategic approaches.
principles of what is understood about their purpose within the plan.
M-002
Marketing and PR
Contextually
Total
Psychometric
Assessment
Version: 1.0
Created: 23rd January 2017
BECKETT MCINROY CONSULTANCY
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