Page 36 - Advanced Transformational Leadership Programme - 128 Hours Blended Learning Module info

Part A Learning Outcomes
Know and understand marketing strategy especially related to products and services that are innovative, entering emerging markets, and on-line.
Part B Learning outcomes
Apply key principles and models of marketing strategy to a product or service in and assess existing strategies in place.
The marketing plan is based upon the overall strategic direction of the organisation, and this should encompass strategic and tactical levels. Kotler and Keller refer to this as the Planning – Implementing and Controlling cycle. Key components of the marketing plan vary according to different authors. McDonald, Kotler and Keller and Jobber.
Other elements to consider include the financial implications of the product life cycle, financial impacts of portfolio approaches including, for example, the BCG Matrix and the organisation’s approach to value chain management (Porter and others). The key dimension in using all of these tools is to then relate/apply the findings to impacts or potential impacts on the financial plan.
based, experiential learning activities
Case studies
Experiential team building activities
Psychometric analysis of team and type
Team plotting activity
hours 3
profile data
Powerpoint and flip chart
Debrief of activities
Reflection
Presentation
M-003 Finance
Part A Learning Outcomes
Know and understand key terminology in relation to finance.
Part B Learning outcomes
Apply understanding to be able to effectively read financial statements and
Whole group discussion and flip chart
Triad experiential learning
Total hours 4
Psychometric profile data
Powerpoint and flip chart
Action learning
Assessment
Group presentation around a financial statement.
Version: 1.0
Created: 23rd January 2017
BECKETT MCINROY CONSULTANCY
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