The innovation framework was built around a seminal discovery: that there are 10 distinct types of innovation that need to be orchestrated with care to make game-changing innovations. This approach to innovation that looks at innovation through the lens of 10 dimensions, was invented at Doblin, around 1997. Doblin is a global innovation agency, founded in 1981 by Jay Doblin and Larry Keeley. According to Doblin’s website, the agency is approaching innovation based on people and multidisciplinarity. On the website, you can always see the evolution of the agency, including the 1997 moment when the 10 types of innovation approach was developed.
Read: Innovation Is Bigger Than You Think: A Practical Framework for Leaders, Teams and Entrepreneurs . . . .