The BMC faculty provide ICF Levels one, two, three and CCE coach training programmes globally both face-to-face and via an interactive webinar. We also specialise in executive, leadership and organisational coaching for individuals and teams. All of our programmes are delivered in an innovative experiential style.


Lucy Day

ICF Associate Certified Coach & Organisational Development Specialist
AOEC Executive Coach Practitioner
Myers Briggs Step I and II Practitioner
Postgraduate Diploma in Management Studies


Associate Certified and Executive Coach (ICF and AOEC) with over twenty years senior management experience, including Organisational Development at Director level. Lucy has extensive experience in business planning, service and behavioural change.   


As a coach Lucy enjoys working with individuals and teams to be creative, resourceful and discover their latent potential.  She has a wealth of experience enabling Board level leaders and senior managers to become more impactful, undertake strategic planning and decision making, cultivate resilience and to forge effective relationships.  Lucy’s passion for coaching arose from an appreciation of the human dimensions of change; leading a system with competing priorities to deliver better outcomes at lower cost.  Lucy strives to bring the best out in clients using an adaptive style.  She works in partnership with clients and adjusts to the needs of the individual according to their appetite for structure, challenge and use of creativity.  This tailored approach unlocks new thinking, sources of intelligence and ultimately sustainable transformation.


Clients describe Lucy as curious, compassionate, thought-provoking, asking powerful questions, non-judgemental, able to help the client identify connections and create a climate in which they can speak openly.


OVERVIEW: ‘Enabling people, organisations and systems to unlock latent potential ’

  • Provides one-on-one coaching with clients including leaders in healthcare, financial /other professional services and purpose led industries including BCORP organisations.  Specifically:
    • leadership dilemmas, including transitioning to senior and system leadership
    • self-confidence and imposter syndrome
    • work life balance and/or feelings of overwhelm
    • strategic planning and making important decisions
    • having courageous conversations
    • improving system and team relationships and performance
  • Diagnostic, facilitation and leadership team development using a coaching approach for example to build trust, commitment, accountability and delivery
  • Design and delivery of leadership development to enable improved partnership working and organisational change through development of vision, values, behaviours and governance arrangements 
  • Express coaching leaders in volatile, uncertain, complex and ambiguous contexts including consultants and healthcare professionals during COVID-19 pandemic
  • Published thought leader in industry journals
  • Associate Certified Coach, International Coaching Federation
  • Practitioner in Executive Coaching, AOEC
  • Myers Briggs Step I, Opp
  • Myers Briggs Step II, Opp
  • Coaching, leadership and resilience thought leader e.g. Make A Difference article
  • Member of reader panel to published author Clare Norman, PCC
  • Participation in ICF UK webinars on Team Coaching and attended CoachME Creating A Data-Driven Team Coaching Road Map webinar
  • Founder of Lucy Day Coaching
  • Agreed provider of NHS Bitesize Coaching – formally evaluated here
  • NHS Leadershjp Academy London Talent Scheme quality assured pro bono work to future NHS Leaders