Transactional Analysis (TA) is a psychological theory developed by Eric Berne, in the 1950s, that examines interactions between people as transactions. It categorizes people’s behaviour into three ego states: Parent, Adult, and Child. These ego states influence how we interact with others, and understanding them can help improve communication and resolve conflicts. TA coaching uses this model to analyze and change unproductive behavior patterns by helping individuals recognize their ego states during interactions. The goal is to foster healthier communication and relationships.